Thursday, June 26, 2014

#Kittenless: A Viral Video Experiment

#KITTENLESS: A VIRAL VIDEO EXPERIMENT
PLEASE SHARE THE FOLLOWING LINK on FRIDAY, JUNE 27, 2014: http://youtu.be/W1RsnRsrThU

*Be sure to include:
1) A call to action (eg. “Please share/retweet this”)
2) The hashtag #kittenless

THE STORY:

I work really hard on everything I produce but every once in a while I create something which really needs to be seen by more than 50 people.

That’s how I feel about my latest video: “Feel the Moment: Timmy Loves Chocolate Milk”.



Conceptually, the video reminds me of Gilligan’s Island.

No one, not The Skipper, not Mary Ann, not even The Professor, envisioned their simple 3-hour boat tour ending so horribly...although, in that “horribleness” they did teach a generation of young TV watchers that you can make anything – except a reliable boat – out of bamboo.

In a similar way, albeit with no perceivable life-lessons, my video begins with the pouring of a simple glass of milk and ends with a “shipwreck” of sorts.

The idea for this particular video was percolating in my brain for days (which surprised my wife), but the video’s musical foundation was essentially laid many months earlier.

You see, from the time Pitbull’s “Feel This Moment” began receiving radio airplay, I was hooked. Despite a complete non-interest in Pitbull, I couldn’t help but become absolutely mesmerized by the Christina Aguilera driven chorus. In fact, whenever the moment presented itself, I would passionately sing my heart – and lungs – in perfect harmony with the former Mouseketeer.

Now, I’m not about to boldly proclaim myself to be an awesome vocalist (although the words “perfect harmony” sort of imply it) but there is no denying that Xtina & I...have chemistry.

So last week, while flying solo during a long car drive, I selected “Feel This Moment” from my iPad playlist and excitedly engaged the “Repeat” setting. The details are pretty much a blur but sometime between the 17th and 33rd repeat my brain snapped...in a good way.

 I had reached a transcendent point where I was no longer just singing the song (or remembering if I changed lanes). I was feeling the song. I was SEEING the song! And I was seeing...chocolate milk. Lots of chocolate milk. A beautiful explosion of chocolate milk.

After hours of mimed choreography & intense vocal strain I arrived home with a throat that had been ripped to shreds and a clear framework for my next video project. I couldn’t help but smile...and spit up a little blood.

When the day came to record the video, I was incredibly nervous. It was clearly going to get messy so, like blowing up a building on a movie set, I only had one shot at this.

I covered our kitchen in plastic garbage bags, wrapped my iPad in Saran Wrap, positioned my props & paced out the exact actions over and over and over again. Finally, I was ready...or as ready as I was ever going to be. I prepared my son (who makes another brilliant cameo appearance), took a deep breath & pushed “Record”.

What followed was simply...magic.

It wasn’t intentional, but the video appears to have almost all the qualities of a great viral video.

1) Music
2) Humour
3) Surprise
4) Weirdness
5) An appearance by a child

Yes, it lacks kittens...but I believe in miracles!

Viral videos don’t just happen. Good content is often found drifting among the lily pads of a stale pond while videos of cats jumping off pianos sail the internet oceans freely...catching wave after wave.

Success, in any area of life, doesn’t happen alone. I need you!

PLEASE BE APART OF “#KITTENLESS: A VIRAL VIDEO EXPERIMENT”

A “FLASH SHARE” is being organized with the goal of having as many people as possible sharing this one video on a single day. Let’s see if we can catch a wave.

PLEASE SHARE THE FOLLOWING LINK ON FRIDAY, JUNE 27, 2014: http://youtu.be/W1RsnRsrThU

*Be sure to include:
1) A call to action (eg. “Please share/retweet this”)
2) The hashtag #kittenless

Thanks & keep on laughin’,
Timmy
Buy Inside Timmy's Mind
CLICK TO BUY NOW!
*Also available at AMAZON in paperback or kindle version

2 comments:

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